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White Bullet, a British company dealing with the protection of intellectual property and brand security on the Internet, joined the educational campaign of Sygnal “Follow the money”. This is an action under which, since 2017, the association, incl. provides advertisers with lists of infringing sites.

44% of internet users have a negative or definitely negative attitude towards piracy of video content, and for 29% piracy is dangerous and unethical. Still, the most common association with piracy is free services (42%). According to the respondents, the most negative consequences related to the use of pirated websites are infection with malware (48%) and losses for authors (47%).